A Day InHerShoes: oc
President, Z Supply LLC
Mandy Fry is a globally recognized creative visionary in women’s fashion known for innovative designs as well as compelling marketing initiatives in all her work.
Fry began her career as a swimwear designer for Quiksilver/Roxy, before moving on to Billabong as global creative director. During her 12 years at Billabong, the company experienced exponential growth and became a leader in the women’s contemporary market. Fry then became vice president of women’s at Volcom, leading the design and merchandising teams before co-founding and serving as president of women’s lifestyle brand Amuse Society, which she built into a globally successful brand from the ground up.
Offering more than 20 years of award-winning experience as a brand director in the apparel industry, Fry joined Z SUPPLY, LLC, in 2019 as president to oversee the growth and refinement of their multi-faceted portfolio of highly targeted women’s brands. Within her first months at Z SUPPLY, Fry defined more cohesive brand identities, implemented new processes for everything from design to operations, launched three new divisions, oversaw key hires across several departments, and moved the company headquarters to a larger, cutting-edge office space designed to accommodate continued advancement and creativity.
Fry is an advocate for mentorship and building communities both personally and professionally. A proud mother, Fry is a modern-day entrepreneur who leads her family in community service and encourages women in all walks of life to take risks and follow their passion.
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