Meet Diane Lindquist
This month we want to introduce the InHerShoes community to our Cup of Courage guest speaker, Diane Lindquist. Diane wears many hats in her career and outreach. It’s our pleasure to spotlight her story and the courageous woman she is.
A little bit about Diane today...
She is a freelance multidisciplinary visual designer and creative director who has worked with companies such as Red Bull, NASA, Intel, Disney, and Google. She divides her time between her career as a freelancer and as Creative Director of Team Friday. She is also the creator and founder of GURL Museum Day (GMD), which promotes one of most underrepresented communities in the arts: female artists. GMD cultivates a community for female art lovers and artists by sharing stories of female artists in their online magazine, by having IRL tours to different museums, galleries and art experiences (where female artists and entrepreneurs alike can bond over art) and an active and growing community on social media. On top of all of that, she is a cancer survivor.
What inspired Diane to do what she does?
Diane’s interest in art started in childhood while she was in the hospital for her cancer treatments. She would make drawings with colored pencils on paper. Her imagination was formidable, but as she grew up her perception was that art was not a field she could make into a career. She is a first generation immigrant daughter and her mother always stressed working her hardest and creating a stable flow of income. When her high school economics teacher told her about marketing she jumped at the prospect because she loved figuring out creative solutions and felt it was more stable than being an artist. She worked toward her Marketing degree, only to realize it was not her bliss. She had taken some art classes and discovered graphic design in one of them. Seeing what past designers had done (and the attitude behind the work they were most proud of) inspired her to try it herself. Her passion and willingness to actively listen was met by mentors who gave her invaluable knowledge. She decided to make Graphic Design her minor and graduated with her Marketing degree. Afterward, she took a chance on herself and set out to become a graphic designer. She applied the fundamentals she had learned in college with a mix of self-knowledge. It was a drop at first until the knowledge of over fifteen years working in-house and freelancing in agencies, companies and organizations became a waterfall. She has been involved in waves of technological and design changes in that time. She loves that she will always be learning.
Her passion and willingness to actively listen was met by mentors who gave her invaluable knowledge.
Some challenges Diane has faced getting to where she is today
Being a first generation woman of color, Diane had great challenges to overcome with those identifiers. A lot of her resilience comes from having to provide and care for herself. As a childhood cancer survivor, she discovered at a young age that life is a beautiful gift and it could be fleeting if she didn’t consider what was most valuable. Having cancer from age two to four and dealing with a recovery that lasted until she was twelve meant she was in and out of hospitals. She overcame retinoblastoma (cancer of the eyes) but with the loss of her right eye. Her self-revelation came after losing half of her vision. She says, “Beauty comes from the heart. I learned to love those aspects of myself that were not normal. This made me unique. Since then I learned the value of self worth. I always believed I could do anything and if I couldn’t I would learn how to.”
"I learned to love those aspects of myself that were not normal. This made me unique. Since then I learned the value of self worth." - Diane Lindquist
She says she knows how ironic it is that her career requires sight even though she only has half of it. She designs with one eye only. “It makes me who I am.” She often hears feedback from young girls admiring her for overcoming the odds to pursue her passion. She finds giving back through client projects or personal ones like GMD as the best way she can help inspire younger generations.
What Catalyzing Courage means to Diane
To Diane: “Catalyzing Courage means cultivating empowerment with people or within. That transforms into being more courageous. Once you discover the courage you can really do anything.” Diane finds catalyzing courage is a great motto to live by while discovering that, “nothing is impossible.”
How she shows courage through her work
Diane has overcome adversity being a first-generation immigrant daughter and woman of color. She continues to show that in the work that she is doing, whether it is for big brands or design for social impact. She is changing the landscape of clients she designs for by creating more access to high quality design. This is the conscious act of being 1% more courageous. Although she feels she has a lot more to do, creating GMD, and public speaking are further proof of living with 1% more courage.
"Once you discover the courage you can really do anything."
Fun fact about our heroine...
She is obsessed with coffee. She has traveled far for that obsession. The Coffee Collective in Copenhagen, Denmark is one of her favorite coffee shops at the moment. Another one of her favorites is a FUTURO Coffee inside PALABRA in Phoenix, Arizona due to their unique gallery they have off to the side (as well as a hair salon in the back) adding a unique coffee experience. Her love of coffee is rooted in her high school days when she enjoyed discovering new places to study.
When we asked our Catalyst what some of her goals are for the upcoming year, we weren't surprised they were just as grand as her:
Professional: She will continue working on her projects and would like to expand and grow GMD.
Personal: She would like to start a family.
Keep in touch with our Catalyst and take part in a Gurl Museum Day!
GMD tours are every month except December. They are usually on a Saturday or Sunday of each month. To join an IRL tour follow GMD for upcoming tours.
@dianlinequist | dianeindquist.co | dribbble.com/dianelindquist
gurlmuseumday.com | @gurlmuseumday
The InHerShoes staff would like to send a heartfelt thank you to Diane for being the wonderful influencer that she is, taking time out of her busy schedule to participate in our Cup of Courage, and inspiring those around her to find 1% more courage in whatever it is they persue.
How do you #CatalyzeCourage?
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